project: St.LukesHealth Statewide Redevelopment

location: Launceston, Hobart, Kingston

description: Birrelli are honoured to have recently partnered with St.LukesHealth to transform and grow their insurance business, to deliver meaningful new experiences for their customers in a statewide roll out of the successful Burnie branch.

Key to Birrelli’s conceptual framework was turning a bank teller-style, ‘over-the-bench’ customer service experience on its head, creating innovative new experiences engaging multi-zoned, modularised interiors layered with biophilic ideas – transforming a customer into a special guest in warm, inviting interiors.

With the customer experience a large part of the brand at St.LukesHealth, Birrelli worked to enhance the customer experience as the business actively engaged with the design processes, to cultivate meaningful change and drive its brand forward. St.LukesHealth recently took home the prestigious 2016 Roy Morgan Customer Satisfaction Award for Private Health Insurance – capping off a stellar 2016 for the expanding Tasmania company.

category: commercial / graphic design / spatial design

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