project: McLaren Bespoke
location: Launceston, Tasmania
awards: The McLaren Bespoke logo is steeped in the history of brands and stamps, ancient symbology as an expression of pure form, the history of mark making.
Using alchemical and elemental symbols as inspiration the McLaren Bespoke logo is a pure distillation of planar materials, a fusion of joints, and the sculptural assemblage of forms.
A precision etched line work for the logo acknowledges both McLaren’s contemporary artisan aesthetic, and the time honoured crafts of metallurgy, blacksmithing and forging. The symbol for McLaren Bespoke is instantly both new and old.
category: graphic design