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Category Archives: spatial design

machen’s reserve

machen’s reserve

project: Machen’s Reserve

location: Kings Meadow, Tasmania

description: Machens’ Brickfields were the largest and longest operating brick manufacturing company in Tasmania. City of Launceston asked for a design that reimagined the story of Machens Bricks in what is a kilometre wide ‘void’ where the clay was excavated and is now a park.

The key design rationale was to make tactile sculptural experiences along the main walkway through Machens Reserve:
– where small individual bricks usually form anonymous units in large structures we chose to ‘super-scale’ the humble Machens brick and make large gestural statements at the entry to the park, and along the its main pathway. Think brick was the big idea behind the Jeff Koons-like BIG bricks made in rusted steel and high grade concrete
– Bricks have a unique proportion and are steeped in making and manufacturing traditions – a material language that has passed down over time, so we decided to celebrate the brick bonds and patterns, colours and textures of brick by making interpretative signs that focus park users and their gaze at one of the only remnant brick walls that remain from the machine factory.
– Machens bricks have a distinctive ‘frog’ that is a pressed indent with the text MACHENS stamped in the process of extracting the soft clay from the mould before it is fired. We found a local breed of frogs live in the park waterway and allowed the story telling to traverse time and engage the park user with both past and present storytelling.

category: spatial design / interpretation

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cascades female factory

cascades female factory

project: Cascades Female Factory

location: Hobart, Tasmania

awards: 2013 Silver PICA : Interpretation Design
2014 AGDA National Finalist : Spatial Design

description: World Heritage Listed Cascades Female Factory is Australia’s most significant site associated with the female convict story. Between 1788 and 1853, 25,000 women were transported to Australia for their crimes. Approximately half came to Van Dieman’s Land.

Birrelli were contracted to provide interpretation services within the project team (others being Sue Small Landscape Architects and Port Arthur Historic Sites Management Authority) to vision the storylines and history from the 1852 period of the Cascades Female Factory and develop the interpretation components.

category: graphic design, spatial design

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port arthur historic sites booth – brooke st pier

port arthur historic sites booth – brooke st pier

project: Port Arthur Historic Sites Booth Brooke st Pier

location: Hobart, Tasmania

description: The ticket booth located in the Brooke St Pier extends the reach of the World Heritage Listed Convict Sites – Port Arthur Historic Site, Coal Mines Historic Site and Cascades Female Factory onto the Hobart waterfront. Where stories challenge perceptions through placement and juxtaposition, where artefacts – buttons, scissors, sleepers – float within curiosity boxes engaging the viewer through intrigue. The booth has been designed to bring the viewer into the space rather than the other side of a counter..

category: graphic design, spatial design

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active strahan

active strahan

project: Active Strahan

location: Strahan, Tasmania

description: To encourage community engagement with a healthy lifestyle Active Strahan proposed 8 interpretative signs in strategic locations along the Strahan foreshore path, based on relevance to Strahan’s history. Each sign contains information, distance and guidance for exercises that reference the historical use of each site.

Fire Timber Water

“How the forces of nature built a community”

By relying on authentic, inherent values and significance of the site, our interpretive theme references the three natural elements that are intrinsic to the making of the Strahan community ­ fire, timber and water

category: spatial design/interpretation

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St.LukesHealth

St.LukesHealth

Launceston

Hobart

Kingston

project: St.LukesHealth Statewide Redevelopment

location: Launceston, Hobart, Kingston

description: Birrelli are honoured to have recently partnered with St.LukesHealth to transform and grow their insurance business, to deliver meaningful new experiences for their customers in a statewide roll out of the successful Burnie branch.

Key to Birrelli’s conceptual framework was turning a bank teller-style, ‘over-the-bench’ customer service experience on its head, creating innovative new experiences engaging multi-zoned, modularised interiors layered with biophilic ideas – transforming a customer into a special guest in warm, inviting interiors.

With the customer experience a large part of the brand at St.LukesHealth, Birrelli worked to enhance the customer experience as the business actively engaged with the design processes, to cultivate meaningful change and drive its brand forward. St.LukesHealth recently took home the prestigious 2016 Roy Morgan Customer Satisfaction Award for Private Health Insurance – capping off a stellar 2016 for the expanding Tasmania company.

category: commercial / graphic design / spatial design

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collecting memories

collecting memories

project: Collecting Memories

location: Tasmania

description: The Collecting Memories campaign of portable information pods and associated collateral celebrated community connections to the Tasmanian World Heritage Listed Convict Sites and recognized the depth of heritage value that each of these sites hold.

category: graphic design, spatial design

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boags demountable bar

boags demountable bar

project: Boags Centre for Beer Lovers

location: Launceston, Tasmania

description: Design of a backlit ‘bubbling beer’ demountable bar and trade booth experience referencing the Helmut Newton Campaign for J Boag & Son for use at festivals, events Taste of Tasmania and Festivale.

category: spatial design

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boags centre for beer lovers

boags centre for beer lovers

project: Boags Centre for Beer Lovers

location: Launceston, Tasmania

description: The Birrelli team joined forces with historian Jai Paterson and a wonderful association over the last 10 years has now evolved. With Jai’s first round of quickly gathered information and the resources we found in archives, old stores, attics, and gleaned from some of the remaining Boags family, we literally laid out on a old brewery floor all the jigsaw parts we could find. Patterns stories and themes jig-sawed their way together in an incredibly exciting way. Many of the stories read well as collages as we piled related bits together and this collage aesthetic became a graphic/stylistic method of making what seemed on their own insignificant snippets but pieced together potent storylines.

category: spatial design

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brickendon convict village

brickendon convict village

project: Brickendon Convict Village

location: Longford, Tasmania

awards: 2010 Silver PICA : Design
2010 Silver PICA : Signage

description: World Heritage Listed Convict Site Brickendon, a farm complex built by William Archer in 1826 with Ticket of Leave tradesmen and assigned convict labour.

We were commissioned to convert a non heritage delapidated dairy to interpret the story of the assignment of convicts at Brickendon.

The project consisted of both the renovation of the dairy into a publicly accessible building, and the design of interpretive elements all interpreting the story of convict assignment covering crime and tranport, assignment, trades, working and daily life, listings of assigned convicts and the end of the assignment system to the beginning of the probation system and graphics interpreting the position of formerly demolished convict barracks.

category: spatial design, commercial, tourism

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devil’s corner demountable bar

devil’s corner demountable bar

project: Devil’s Corner Demountable Bar

location: East Coast, Tasmania

awards:2014 TADA Prize – Illustration
2013 Gold PICA  – Illustration

description: The creation of an exclusive artwork that interprets the history and sense of place for Devil’s Corner and design of a backlit demountable bar for use at festivals, events Taste of Tasmania and Festivale.

category: spatial design

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