logo + collateral
description: A collection of recent visual identity, logos and collateral.
category: graphic design
pierres
pierres
project: Pierres
location: Launceston, Tasmania
description: An iconic coffee house in Launceston, Pierre’s history continues unbroken from 1956 The project set out to capture the essence of what the character of Pierre’s was; what was renowned as a brasserie, and how this should be grafted into a new and exciting direction for the business and new owners. The concept seeks to reflect the history of the brasserie, reinforce the French reference and create a retro-worn authenticity to the brand. The entire project includes the cohesive use and interpretation of the brand throughout the interior and exterior renovation including the coordination of custom designed carpet tiles used throughout the interior to reflect the visual identity of the brand, logo design, colour coordination, stationery, cards, menu design, website styling, various items of advertising and interior and exterior signage.
category: graphic design
collecting memories
collecting memories
project: Collecting Memories
location: Tasmania
description: The Collecting Memories campaign of portable information pods and associated collateral celebrated community connections to the Tasmanian World Heritage Listed Convict Sites and recognized the depth of heritage value that each of these sites hold.
category: graphic design, spatial design
sweetbrew
sweetbrew
project: Sweetbrew
location: Launceston, Tasmania
description: Visual identity, logo, signage, collateral and marketing material for boutique café and patisserie.
category: graphic design
boags façade artwork
boags façade artwork
project: Boags Façade artwork
location: Launceston, Tasmania
awards: 2005 Gold PICA – Signage
description: These two interpretive artworks in the building façade on the corner of William and Tamar streets, were a great opportunity to enhance the historic streetscape with contemporary artwork with reference to the already recognisable and successful Premium brand with a reference to Helmut Newtons famous Keyhole image.
category: graphic design
devil’s corner – wild elements campaign
devil’s corner – wild elements campaign
project: Devil’s Corner Wild Elements Campaign
location: East Coast, Tasmania
description: Working in collaboration with marketing company McAandB to realize the concept of juxtaposition to illustrate the contrast between the natural harsh elements found on the east coast of Tasmania and the delicate inviting produce grown on the land – Devil’s Corner wines.
Rebecca was commissioned to execute the creative idea using fine art techniques and overlaying vineyard photography by Philip Kuruvita. The result was a unique creative platform for the brand to be developed into both advertising and in-store merchandising.
category: graphic design, art
