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Category Archives: graphic design

World Divination Association virtual conference

World Divination Association virtual conference

project: World Divination Association virtual conference

location: Launceston, Tasmania

description: Our recent branding for the Munich based World Divination Association virtual conference brings a contemporary look to the ancient art of divination.
Inspired by both cartomancy and the 1930’s Zener cards used to conduct experiments for clairvoyance and psychic ability. The creative suite is designed to reflect the fractal qualities of cartomancy in that whichever way the cards fall within a tableau they will all relate to each other to tell a story.
A fresh and modern colour palette moves away from the mysterious and dark connotations often associated with the world of divination.
The creative suite allows for versatility across digital platforms and applications from digital banners, edms, website, speaker profiles, ephemeral stories, social media and calls to action.
images:

category: graphic design

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mclaren bespoke

mclaren bespoke

project: McLaren Bespoke

location: Launceston, Tasmania

awards:  The McLaren Bespoke logo is steeped in the history of brands and stamps, ancient symbology as an expression of pure form, the history of mark making.

Using alchemical and elemental symbols as inspiration the McLaren Bespoke logo is a pure distillation of planar materials, a fusion of joints, and the sculptural assemblage of forms.

A precision etched line work for the logo acknowledges both McLaren’s contemporary artisan aesthetic, and the time honoured crafts of metallurgy, blacksmithing and forging. The symbol for McLaren Bespoke is instantly both new and old.

category: graphic design

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devil’s corner sculpture

devil’s corner sculpture

project: Devil’s Corner Sculpture

location: Devil’s Corner Cellar Door, Apslawn, Tasmania

description: With 80,000 visitors to Devil’s Corner Cellar Door annually, we identified an opportunity to maximise brand recognition by placing an environmental installation of the logo at the most photographed point of the site – between the cellar door and the Hazards mountain range.

The Devil’s Corner Sculptural Installation acts as a touchpoint and threshold to the view for brand recognition, to increase social media engagement, user generated social content and connect the visitor to the sense of place at the home of Devil’s Corner.

category: art / graphic design / tourism

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devil’s corner

devil’s corner

project: Devil’s Corner

location: East Coast, Tasmania

awards: 2014 TADA Prize – Illustration
2013 Gold PICA  – Illustration

description: The creation of an exclusive artwork that interprets the history and sense of place for Devil’s Corner and development of wine labels, collateral and marketing material for the brand relaunch and signage, wayfinding and cellar door interior graphics, interpretation work and building wrap.

category: graphic design

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tamar ridge

tamar ridge – graphic design

project: Tamar Ridge

location: Rosevears, Tasmania

description: The creation of an exclusive artwork that interprets the history and sense of place for Tamar Ridge including it’s Relocation, rebrand, illustration, wine label,  logo, visual identity, interior fitout,  signage and wayfinding for the Tamar Ridge Winery and Cellar Door.

category: graphic design

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cascades female factory

cascades female factory

project: Cascades Female Factory

location: Hobart, Tasmania

awards: 2013 Silver PICA : Interpretation Design
2014 AGDA National Finalist : Spatial Design

description: World Heritage Listed Cascades Female Factory is Australia’s most significant site associated with the female convict story. Between 1788 and 1853, 25,000 women were transported to Australia for their crimes. Approximately half came to Van Dieman’s Land.

Birrelli were contracted to provide interpretation services within the project team (others being Sue Small Landscape Architects and Port Arthur Historic Sites Management Authority) to vision the storylines and history from the 1852 period of the Cascades Female Factory and develop the interpretation components.

category: graphic design, spatial design

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port arthur historic sites booth – brooke st pier

port arthur historic sites booth – brooke st pier

project: Port Arthur Historic Sites Booth Brooke st Pier

location: Hobart, Tasmania

description: The ticket booth located in the Brooke St Pier extends the reach of the World Heritage Listed Convict Sites – Port Arthur Historic Site, Coal Mines Historic Site and Cascades Female Factory onto the Hobart waterfront. Where stories challenge perceptions through placement and juxtaposition, where artefacts – buttons, scissors, sleepers – float within curiosity boxes engaging the viewer through intrigue. The booth has been designed to bring the viewer into the space rather than the other side of a counter..

category: graphic design, spatial design

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hatherley birrell collection – graphic design

hatherley birrell collection – graphic design

project: Hatherley Birrell Collection – Graphic Design

location: Launceston, Tasmania

awards: 2017 Business Excellence Awards : Outstanding Visitor Experience
2017 Business Excellence Awards : Excellence in Marketing
2017 HotelsCombined Recognition of Excellence
2016 Business Excellence Awards : Outstanding Visitor Experience
2016 Australian Institute of Architects : Peter Wilmott Award
2015 Tourism Industry Council of Tasmania : Finalist in Unique Accommodation
2014 Tourism Industry Council of Tasmania : Unique Accommodation, Bronze Award
2014 Master Builders Australia Excellence in Construction Award
2012 Gold PICA : Design:
2012 Launceston City Council Heritage Awards – Commendation

description: Rebecca and Jack Birrell have developed this accommodation, art and design fusion as an extension of their design practice. Hatherley Birrell Collection is a collection of art suites, featuring contemporary artwork, architectural and design elements, this unique luxury accommodation offers a highly individual and exceptionally stylish experience.

category: graphic design

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St.LukesHealth – graphic design

St.LukesHealth – graphic design

project: St.LukesHealth

location: Launceston, Tasmania

description: The styling of a complete uniform suite to align St.LukesHealth visual identity to the customer service centre philosophy involved the painting of an exclusive abstract artwork to tie together the suite and the redesign of generic uniform pieces. The creation of 5 bespoke items in the range introduces flair and individuality to the brand, reflecting St.LukesHealth progressive thinking as an engaging, friendly, fun and brave company. This is reflected in the new customer service centre interior design and architecture through soft furnishings, wall art and branding challenging the current provisions of private health care.

category: graphic design

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tiger bus

tiger bus

project: Tiger Bus

location: Launceston, Tasmania

awards: 2010 Gold PICA : Design
2010 Gold PICA : Signage

description: Design of bus wrap, bus shelters, poles and blades, pedestrian wayfinding signage, vehicular wayfinding signage for

the free tiger bus, a local council initiative. The branding and concept had to appeal to both local everyday users and visitors. The tasmanian tiger is the current Launceston City Council brand icon, and was considered appropriate to build on and strengthen as a brand for the organisation for local and visitor appeal.

category: graphic design

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