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Category Archives: art

devil’s corner sculpture

devil’s corner sculpture

project: Devil’s Corner Sculpture

location: Devil’s Corner Cellar Door, Apslawn, Tasmania

description: With 80,000 visitors to Devil’s Corner Cellar Door annually, we identified an opportunity to maximise brand recognition by placing an environmental installation of the logo at the most photographed point of the site – between the cellar door and the Hazards mountain range.

The Devil’s Corner Sculptural Installation acts as a touchpoint and threshold to the view for brand recognition, to increase social media engagement, user generated social content and connect the visitor to the sense of place at the home of Devil’s Corner.

category: art / graphic design / tourism

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St.LukesHealth – art

St.LukesHealth – art

project: St.LukesHealth

location: Launceston, Tasmania

awards:

description: The artwork created for St.LukesHealth breathes new life into the brand. Inspired by the movement and unique markings of the butterfly, the suite of artworks creates an exciting abstraction of colour, movement and shape for a diverse range of uses. The artwork has been custom printed to fabric for bespoke uniform items: shirts, scarves, ties; soft furnishings; branding and interior artwork.

category: art

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tamar ridge – art

tamar ridge – art

project: Tamar Ridge

location: Rosevears, Tasmania

description: The concept for the new Tamar Ridge brand is authentically Tasmanian, and deeply associated with the Tamar River, the lifeblood of the valley. The artwork depicts both an aerial view and the reflection of clouds, both valley and river, the colour of grape skins in three pinot varieties, and the grapevine. Created from two abstract paintings that captured the movement of water by using the random settling of water, gold dust and watercolour pigment.

category: art

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devil’s corner – art

devil’s corner – art

project: Devil’s Corner

location: East Coast, Tasmania

awards:2014 TADA Prize – Illustration
2013 Gold PICA  – Illustration

description: The creation of an exclusive artwork that interprets the history and sense of place for Devil’s Corner and development of wine labels, collateral and marketing material for the brand relaunch and signage, wayfinding and cellar door interior graphics, interpretation work and building wrap.

category: art

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devil’s corner – wild elements campaign

devil’s corner – wild elements campaign

project: Devil’s Corner Wild Elements Campaign

location: East Coast, Tasmania

description: Working in collaboration with marketing company McAandB to realize the concept of juxtaposition to illustrate the contrast between the natural harsh elements found on the east coast of Tasmania and the delicate inviting produce grown on the land – Devil’s Corner wines.

Rebecca was commissioned to execute the creative idea using fine art techniques and overlaying vineyard photography by Philip Kuruvita. The result was a unique creative platform for the brand to be developed into both advertising and in-store merchandising.

category: graphic design, art

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coombend

coombend

project: Coombend

location: Launceston Tasmania

description: Illustration of heritage cottage on the site of the vineyard, logo and label design for use across collateral and marketing material.

category: art

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convict cutter – 21st birthday campaign

convict cutter – 21st birthday campaign

project: Convict Cutter – 21st Birthday Campaign

location: Launceston Tasmania

description: Watercolour and digitally manipulated photographic image for use across collateral and marketing material.

category: art

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book wallpaper

book wallpaper

project: Book Wallpaper

location: Launceston Tasmania

awards: 2012 Gold PICA – Design: Hatherley Birrell Collection

description: Closer inspection of the books in this wall to wall, floor to ceiling bookshelf reveals that the books are a large scale artwork on vinyl.

category: art

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hatherley birrell collection – art

hatherley birrell collection – art

project: Hatherley Birrell Collection – Art

location: Launceston, Tasmania

awards: 2017 Business Excellence Awards : Outstanding Visitor Experience
2017 Business Excellence Awards : Excellence in Marketing
2017 HotelsCombined Recognition of Excellence
2016 Business Excellence Awards : Outstanding Visitor Experience
2016 Australian Institute of Architects : Peter Wilmott Award
2015 Tourism Industry Council of Tasmania : Finalist in Unique Accommodation
2014 Tourism Industry Council of Tasmania : Unique Accommodation, Bronze Award
2014 Master Builders Australia Excellence in Construction Award
2012 Gold PICA : Design:
2012 Launceston City Council Heritage Awards – Commendation

description: Hatherley Birrell Collection is a boutique art and design accommodation experience developed by Jack and Rebecca that seamlessly combines heritage and contemporary architecture, each room individually curated through art and graphic design to provide an immersive, creative and exceptionally stylish experience.

“Significant conservation works have been undertaken to the 1830’s Launceston property to develop an accommodation experience that is a reflection of our great passion for arts tourism and enables the ongoing conservation of the property to become self sustainable into the future.”

category: art

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