devil’s corner sculpture
project: Devil’s Corner Sculpture
location: Devil’s Corner Cellar Door, Apslawn, Tasmania
description: With 80,000 visitors to Devil’s Corner Cellar Door annually, we identified an opportunity to maximise brand recognition by placing an environmental installation of the logo at the most photographed point of the site – between the cellar door and the Hazards mountain range.
The Devil’s Corner Sculptural Installation acts as a touchpoint and threshold to the view for brand recognition, to increase social media engagement, user generated social content and connect the visitor to the sense of place at the home of Devil’s Corner.
category: art / graphic design / tourism