boags centre for beer lovers
project: Boags Centre for Beer Lovers
location: Launceston, Tasmania
description: The Birrelli team joined forces with historian Jai Paterson and a wonderful association over the last 10 years has now evolved. With Jai’s first round of quickly gathered information and the resources we found in archives, old stores, attics, and gleaned from some of the remaining Boags family, we literally laid out on a old brewery floor all the jigsaw parts we could find. Patterns stories and themes jig-sawed their way together in an incredibly exciting way. Many of the stories read well as collages as we piled related bits together and this collage aesthetic became a graphic/stylistic method of making what seemed on their own insignificant snippets but pieced together potent storylines.
category: spatial design